How to use TikTok as an arts organisation by HdK

Research DM7917

I attended this webinar with the view of how can social media platforms be used as a portal to a gallery who purchases AR/VR work. Imagery works well on this platform watching and experiencing work on video clips.

I thought that the target market for the webinar of art organisations would be good so I could see the concerns some galleries and makers were having with engagement and audience interaction.

https://wearehdk.com/webinars/august-webinar-how-to-use-tiktok-as-an-arts-organisation/

Examples:

Tiktok helping the gallery in lockdown

The uffizi engaging younger audiences and trending using filters and AR tech on famous works

National gallery seeing that they can do a pay per view model for online tours and experiences