THE ART OF IT - CONSULTANCY
MA Final Major Project
In this section of my project I have investigated setting up a consultancy business, to connect artists practitioners with schools who wish to provide new ways of engagement for their students and professional cutting edge artists to guide a 8 week project for the school which can encompass more than just 'art'.
My aim is to create a space for in place teachers to reinvigorate their practice alongside the young people, to find play and experimentation in other ways that teaching to test.
The teachers will enhance their learning through a continuous professional development qualification - CPD.
My process and findings have been driven through the under earth project 2022 Grover & Scahill. And the research into the pedagogical methods that can drive change, engagement and creativity.
"As far as I know, no one in government is asking for grades in primary Art and Design, and I have not really heard of parents asking to see Art and Design results. I have however, repeatedly seen parents, governors, Ofsted inspectors and all manner of visitors walk into a primary art lesson and respond to the uniquely calm, focused and creative environment with awe and wonder." Aug 2018. Blog Post from Rescue our Schools
The project proposal document set the ideas for the consultancy project and if you are reading this then it will inform you of the processes behind the idea.
Consultancy branding - Journal ideas and sketches
Brand building requires a style
Here were some of the ideas I used to make my choices. Images and colours to reflect the the chosen consultancy name - The Art of It
The selected logo
Brand styling
Selected brand colours and style
The Art of it - was inspired by the Picture POST (1938-1957). A photojournalistic magazine the UK's equivalent to LIFE in the USA.
Marketing plan
Example Lesson Plan KS2
The website build - mid fidelity wireframe
The website build - HIGH fidelity wireframe
Pdf of the high fidelity wireframes here >>
Each section has its navigation button highlighted. This is a sample website. loading materials in a designing a CPD programme along with a learning course will require more time than I have here.
Social Media
Social media marketing is essential for a consultancy business to assist school in providing a richer art and creative curriculum. I decided to run a small campaign to ensure that the look and feel fo the branding I had created was engaging. I didn't want to much engagement as I am not yet in a position to offer this consultancy service, I hope my PhD will provide me with the outcome.
<< Click on the icons to see more. Below are instagram posts:
