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S2 AR & VR Week 11

NNGroup. usability and Design Heuristics https://www.nngroup.com/articles/visual-design-heuristics-posters/?utm_source=Alertbox&utm_campaign=bc89683062-

Great examples of a design process, one which I go through when brand building and designing. I usually have very rough sketches of my work on a scrap sheet of paper, and that gets thrown away once I know what I need the items to say… I work in the low fidelity on a new brand but with an existing brand I build using their colours and logo in order to keep consistent, the structure that will be hard wired into the work. When I get to choose a free approach to the design and really interrogate how I can get the message across the sketches provide part of a reflection process on the path of design. Below are some sketches I made in previous weeks lectures:



The app development for my project has to take into account a level of common language - the essence of the site I think should be about an understanding - sadness in all languages may be universal, but the representation of them may not be the same.


In my professional work I am concerned with how the designs I create can be developed coherently in multiple languages. Multicultural UX design process, hierarchy, proximity, translation and localisation

https://www.nngroup.com/articles/crosscultural-design/utm_source=Alertbox&utm_campaign=bc89683062

NNGroup - gave some hints and tips:

Understand the general cultural differences. Identify the ones most relevant to your products. Based on these general differences, write down questions and assumptions to examine in subsequent research activities.

Identify how cultural differences impact users’ interactions with your products in context. Use field studies, diary studies, and competitor analysis to identify culturally specific practices your target audience may engage in when using your products.

Identify those product components that would benefit most from localization and prioritize them for localization. Use a combination of research data, brand-image goals, and ROI to single out those features.

Test early and test often. Conduct usability testing with your target audience. Depending on the size of your target market, establish a professional local usability team if necessary.


I have been fortunate enough to work with multi lingual files and designs in the past, and the more connected we all seem to become the need for localisation I think is important. A empire centric viewpoint is out of date, respect for the languages we share and use become more important as our lives and data merge.



teaching and learning

Looking back to notions of teaching, new ways of learning and the importance of crafting new ideas for the next generations go hand in hand with thoughts of new tech.


When researching my MA I have found it essential to question my role in content creation, where does my learning go from here, what do I wish I had know in the past that could have influenced me today. Art education is schools seems to be under threat as the UK has the 'Govian' system of academia above all else. A government position in the pandemic asked those out of work in the arts to skill up! See Fatima here who regardless of years of training and fighting to be a professional ballet dancer is being asked to give cyber crime a go... because its easy - right?!?




Norman Ackroyd on the importance of art education - and the disappointment of art rooms becoming smaller and smaller. The experimentation and 'mindful wandering' is being squeezed out of a system. Art in history has enabled great movements of critical thinking and expression - one well sighted period is the American Great depressions, where many art forms were born. As Ackroyd points out...

Art is not necessarily intellectual; it can be a very instinctive, natural activity. It’s been intellectualised too much, I think. If you can’t write about it, you can’t be an artist – which is complete bullshit! Some artists are very coherent. Francis Bacon talked about art better than anybody I’ve ever heard. Some artists are completely incoherent with words, but very coherent with the marks they make. If art education becomes too academic, it dies.

Art and all its forms of expression should be nurtured, it provides a commentary a warning to institutions on what people are thinking. If those in power do not hear the voices of the young then the world will be a very scary place. I guess that the rise in the media of Greta Thunberg's voice has shown how students don't feel heard, their world once the current leaders are gone will need to be shaped very differently given technology and ideas will be the framework for future change and the challenges of technology to solve a multitude of positive and negative concerns.



art and education : career talk

In a UoW careers talk : https://youtu.be/m_HmmIJBTpU Behind the behaviour - pastoral roles within education. The panel discuss how children feel the failure of academia, and so feel that there is no place for them in the world, if they cannot write and express in an academic format their needs of expression are not met then we have failed a group of young people because of economics.


UoW careers hub talk on: a career in gaming https://youtu.be/bfo8-3sam8o Amber is a Winchester Alumni who is now working for Electronic Arts. During this Q&A session she gives us an overview of how games are created, from start to finish. She also explains the many roles available in the industry and how it has been impacted by Covid19.


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