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Week 15

Storytelling through Adobe Aero...

"Augmented reality (AR) is changing the way we experience digital content, making it spatial, contextual, and interactive. Stories are no longer told in a linear way but are directed by the user immersed in the experience. In this fascinating session, join Stefano Corazza, head of AR at Adobe, and Elizabeth Barelli, senior product marketing manager at Adobe, as they share the creative process behind a pop-up interactive experience built using Project Aero and integrated into a book, adding an entire new layer to the story." #AdobeMAX


Take aways from the video:


Historia - what is the story? Research narration of the past through events.


“How does the audience become the actor of the story and the subject, not passive but deciding how it evolves” Stefano Corazza. Involvement is the key to a story in either projection of desire by the user, or by them getting something from the interaction, more points, in-play gift etc. Feeding into our ego's and desire through the scenario of the story we place depends on the level of interaction and engagement we create.


Believable scenarios. How cameras have evolved to allow us to tell a story. By switching game view, removing barriers to believability (for example VR headset) the story becomes part of a brief reality for the audience.



Animation in Aero
  • We don’t need 3D control the area not as if you would do in Maya.

  • Video can be a shared link from Aero, or export a reality file (means you don’t have to have aero) into these formats: obj, fdx formats for 3D files.

  • Make sure you rasterise the layers in PSD so it is ready for aero, there is an export function direct to Aero.

  • Files need to be below 50mb - something in A4 size print, no more layers than 6 keep the psd file simple.

  • Use your creative cloud folder in order to get it to the phone.



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