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Week 4 DMP


Accessibility week... I looked at the standards on the world wide web and liked the fact that the UN sees the web as a 'basic human right'. W3C standards adopted by countries around the world, class web accessibility as: Perceivable, Operable, Understandable & Robust. 

W3C fundamentals components image opposite, shows the flow of the work from developer to the content back to the audience. The guidelines and technical spec. listed below that we should follow in order to keep standards high.


Thinking back to the Don Norman presentation WK3 and the UN sustainable development goals, as technology is used to implement strategies to enable people those basic needs in advancing in technology. If you can't KEEP UP then you get LEFT OUT. Time to reflect on that one for myself, and the reason I am doing my MA, I love what I do but need to be current.


Cognitive approaches to website design fall into two strands functional accessibility and clinical accessibilities... those physical, biological and mental blocks that could hold back the use of a website, and app or a piece of product technology.

I then did some daisy chain reading online where I 'stumbled across' an interesting work flow diagram on Edward-Designer.com, an adaptation from Dr David Travis of the role of a UX designer. The flow of constantly improving a website can be born out of a new visitor or lack of visitors, changes in law, and useablilty (Q: do people leave the webpage at a certain point? for instance..).

I did a little experiment of my own when I saw online a really good visual graphic that explained the eyes movements over a piece of art/advert/page. See below. This week I read about a report from the Nielsen Norman Group about the famous F-Pattern. Where they used software to track what people looked at and how successful the advert (for example was in delivering the message). Joel Marsh has a whole host of images for reference to this. https://www.pinterest.co.uk/joelmarsh/eye-tracking/

Here is mine...


I found this report useful too: https://www.nngroup.com/reports/topic/accessibility/


Thinking about how accessible a website is https://thehipperelement.com/post/72080847673/daily-ux-crash-course-3-of-31 here they listed what a UX designer should ask themselves.

  • Do users think it looks good? Do they trust it immediately?

  • Does it communicate the purpose and function without words?

  • Does it represent the brand? Does it all feel like the same site?

  • Does the design lead the user’s eyes to the right places? How do you know?

  • Do the colours, shapes, and typography help people find what they want and improve usability of the details?

  • Do clickable things look different than non-clickable things?

I found the word trust really interesting - the reason we come back to a favoured search engine website or news portal is that we trust what is being stated, either through their words, our security checks, how we navigate, or who is speaking. A trusted website feels logical, thorough, responsible and contactable.



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